Supermarket in California

By Allen Ginsberg

Introduction

Welcome to our exploration of “A Supermarket in California” by Allen Ginsberg, a fascinating piece that offers a blend of surrealism and reality, all wrapped up in a free verse poem. Written in 1955, this poem is a part of Ginsberg’s famous collection, “Howl and Other Poems,” which is often celebrated for its bold, candid, and critical perspective on society’s values and the counterculture of the 1950s in America. 📜✨

Allen Ginsberg, a central figure in the Beat Generation, was known for his outspoken views and his revolutionary poetic style. “A Supermarket in California” serves as a reflective commentary on post-war American society, consumer culture, and a sense of personal and cultural displacement. Ginsberg uses a dreamy, almost whimsical tone to walk us through a supermarket, which symbolizes the growing consumerist culture and its impact on the individual.

Meaning of Supermarket in California

Opening section:
Ginsberg starts the poem with a direct and personal tone, invoking Walt Whitman, a figure emblematic of American poetry and individualism. He describes wandering under the full moon, setting a scene that feels both ordinary and mystical. “What thoughts I have of you tonight, Walt Whitman, for I walked down the sidestreets under the trees with a headache self-conscious looking at the full moon.” This opening invites the reader into Ginsberg’s internal monologue and prepares them for a surreal journey through a very material place.

Mid section:
As the poem progresses, Ginsberg enters the supermarket, populated by families and famous figures like Garcia Lorca. The aisles of the supermarket are described as abundant with neon fruits and packaged goods, which juxtaposes the natural imagery often associated with Whitman’s poetry. Ginsberg’s encounter with Lorca and the questioning of Whitman’s presence among the consumerist landscape highlight a contrast between the poet’s ideals and the modern world’s realities.

Concluding section:
The poem concludes with Ginsberg following Whitman around the store, observing his interactions and pondering the implications of seeking solace or inspiration in such a commercial setting. The ending lines, where Ginsberg imagines the poets strolling together through a lonely street at night, evoke a sense of longing and displacement, mirroring the poet’s search for identity and belonging in a rapidly changing world.

In-depth Analysis

Each stanza of “A Supermarket in California” is packed with literary techniques and symbolic language. Here’s a breakdown:

— Stanza 1:
Ginsberg uses a conversational and intimate tone to draw the reader into his nighttime reverie and reflections on Whitman. This sets the stage for the surreal yet critical examination of society.

— Stanza 2:
The surreal entry into the supermarket with fantastical elements—shopping for images and conversing with the dead—highlights the blend of the ordinary with the extraordinary. Ginsberg’s use of vivid, colorful descriptions contrasts sharply with the mundane nature of grocery shopping, creating a dissonant beauty.

— Stanza 3:
In this section, Ginsberg reflects on the poets of the past, questioning their place in the contemporary consumerist society. The use of questions and apostrophe in addressing Whitman directly engages readers in Ginsberg’s internal conflict and cultural critique.

— Symbols and Themes:
• Supermarket: Symbolizes America’s post-war consumerism.
• Walt Whitman: Represents a poetic and cultural ideal, often at odds with the commercial setting.
• Neon fruits and vegetables: Contrast naturalism with artificiality, highlighting societal changes.

Poetic Devices used in Supermarket in California

Here’s a table showcasing the top 10 poetic devices used in Allen Ginsberg’s “A Supermarket in California” and how they contribute to the poem’s rich texture and meaning.

Poetic DeviceExampleFunction
Apostrophe“What thoughts I have of you tonight, Walt Whitman…”Directly addresses Whitman, creating a conversational tone and blurring past with present.
AnaphoraRepeated use of “I saw you” in various lines.Emphasizes the observational and following nature of the speaker.
Imagery“neon fruit supermarket, dreaming of your enumerations!”Vividly contrasts the natural with the artificial, highlighting cultural dissonance.
SymbolismThe supermarket itself, neon fruits, Walt WhitmanRepresents consumer culture, artificiality, and historical literary figures respectively.
Alliteration“families shopping at night!”Enhances the musical quality of the lines and draws attention to specific phrases.
IronyGinsberg looking for spiritual guidance in a supermarket.Contrasts the setting with the spiritual and cultural quest of the speaker.
Synecdoche“Aisles full of husbands!”Uses a part (husbands) to represent the whole (families or society).
MetaphorWalt Whitman wandering as a lonely ghostSuggests Whitman’s alienation and timeless relevance.
EnjambmentBreaks between lines such as “Who killed the / pork chops?”Creates a flow and sudden stops, mirroring the speaker’s erratic thoughts.
Hyperbole“Whole families shopping at night! Aisles full of husbands!”Exaggerates to critique the pervasiveness and absurdity of consumer culture.

Supermarket in California – FAQs

Q: What is the significance of Walt Whitman in ‘A Supermarket in California’?
A: Walt Whitman represents an idealistic, almost utopian vision of America that contrasts sharply with the consumerist reality Ginsberg observes in the supermarket. Whitman’s poetry celebrated democracy, individuality, and nature, all of which seem at odds with the commercial, homogenized setting Ginsberg describes.

Q: How does Ginsberg’s use of a supermarket as a setting affect the poem’s message?
A: The supermarket symbolizes the height of consumer culture and serves as a stark backdrop against which Ginsberg critiques modern society’s values. It highlights the commodification of life and the estrangement of the individual within the capitalist system.

Q: What poetic techniques does Ginsberg use to convey his message?
A: Ginsberg employs techniques like apostrophe, symbolism, vivid imagery, and irony. These devices help articulate his disillusionment with contemporary society and his longing for a more meaningful connection to past poetic and cultural ideals.

Q: How does the form of ‘A Supermarket in California’ contribute to its meaning?
A: The poem’s free verse form allows Ginsberg the flexibility to meander through his thoughts and observations without a structured rhythmic constraint, mirroring the wandering nature of the speaker in the supermarket and his stream-of-consciousness narrative.

Q: Can ‘A Supermarket in California’ be considered a critique of American culture?
A: Absolutely. Ginsberg uses the poem to critique the commodification and superficiality of American life, contrasting it with the deeper, more substantial cultural and poetic ideals embodied by figures like Walt Whitman.

Supermarket in California Study Guide

Exercise: Identify and list all the poetic devices used in the following verse from “A Supermarket in California”:

“I heard you asking questions of each: Who killed the pork chops? What price bananas? Are you my Angel?”

Answers:

  • Apostrophe: “Are you my Angel?” directly addresses an imagined or absent person.
  • Rhetorical Questions: Questions like “Who killed the pork chops?” provoke thought beyond mere curiosity, critiquing the disconnection from nature.
  • Imagery: “What price bananas?” invokes a visual and commercial aspect of the supermarket setting.

Further Exercise: Analyze the following excerpt for its poetic techniques:

“Tomorrow I will be among the masses of the young and the fishmongers, I shall wander lonely as a cloud grocery shopping.”

Answers:

  • Simile: “lonely as a cloud” directly compares the speaker’s isolation to a cloud, evoking Wordsworth’s famous line and deepening the theme of alienation.
  • Irony: Using “lonely as a cloud” in the context of grocery shopping injects a lyrical, Romantic element into the mundane act, highlighting the absurdity and solitude experienced in modern settings.

This approach to studying “A Supermarket in California” not only enhances comprehension of Ginsberg’s use of poetic devices but also encourages critical thinking about the themes and issues raised in the poem.

Index