Antimetabole

Introduction

Antimetabole is a rhetorical device in which a phrase or sentence is repeated, but in reverse order. This creates a mirrored structure that emphasizes the reversed terms and adds clarity, balance, and memorability to the statement.

Pronunciation

æntɪməˈtæbəˌli

How Writers Use Antimetabole ✍️

Writers use antimetabole to create striking contrasts, emphasize key points, and add rhythm to their prose or poetry. This device is effective in making statements more memorable and impactful by highlighting the relationship between the repeated words.

TypeDescriptionExample
Simple AntimetaboleA straightforward reversal of a phrase.“Eat to live, not live to eat.”
Extended AntimetaboleReversal of a longer sentence or a series of phrases.“You like it; it likes you.”
Complex AntimetaboleInvolves more intricate or multiple reversals.“If you fail to plan, you plan to fail.”

Antimetabole Rules 📜

To effectively use antimetabole, writers should consider the following guidelines:

RuleDescription
ClarityEnsure the reversed phrase maintains clear meaning and enhances the message.
BalanceMaintain a balanced structure to highlight the reversal effectively.
PurposeUse antimetabole purposefully to emphasize important points or create impactful statements.
ContextConsider the context and tone to ensure the antimetabole fits seamlessly into the narrative.
VarietyUse antimetabole alongside other rhetorical devices for varied and engaging writing.

Examples of Antimetabole in Various Media

Antimetabole in Literature 📖

Antimetabole adds depth and emphasis to literary works, making the language more engaging and memorable. Here are some notable examples:

WorkAuthorExample
“Julius Caesar”William Shakespeare“Not that I loved Caesar less, but that I loved Rome more.”
“Macbeth”William Shakespeare“Fair is foul, and foul is fair.”
“The Life and Opinions of Tristram Shandy, Gentleman”Laurence Sterne“Writing, when properly managed, is but a different name for conversation.”

Antimetabole in Children’s Books 📚

Children’s books use antimetabole to create playful and engaging language. Here are a few examples:

BookAuthorExample
“Alice’s Adventures in Wonderland”Lewis Carroll“She generally gave herself very good advice, though she very seldom followed it.”
“The Cat in the Hat”Dr. Seuss“Look at me! Look at me! Look at me NOW! It is fun to have fun, but you have to know how.”
“Green Eggs and Ham”Dr. Seuss“I do not like green eggs and ham. I do not like them, Sam-I-Am.”

Antimetabole in Poetry 📝

Poetry uses antimetabole to create unique expressions and enhance the lyrical quality of the verses. Here are some famous examples:

PoemAuthorExample
“The Ballad of Reading Gaol”Oscar Wilde“Yet each man kills the thing he loves, By each let this be heard. Some do it with a bitter look, Some with a flattering word.”
“A Valediction: Forbidding Mourning”John Donne“Thy firmness makes my circle just, And makes me end where I begun.”
“The Road Not Taken”Robert Frost“I doubted if I should ever come back. I shall be telling this with a sigh.”

Antimetabole in Songs 🎵

Songs often use antimetabole to create memorable lyrics and emphasize key themes. Here are a few examples:

SongArtistExample
“Hurt”Johnny Cash“You are someone else, I am still right here.”
“Love and Marriage”Frank Sinatra“Love and marriage, love and marriage, go together like a horse and carriage.”
“Rolling in the Deep”Adele“We could have had it all, rolling in the deep.”

Antimetabole in Movies 🎬

Movies use antimetabole in dialogue and scenes to create memorable and impactful moments. Here are some examples:

MovieDirectorExample
“The Dark Knight”Christopher Nolan“You either die a hero, or you live long enough to see yourself become the villain.”
“JFK”Oliver Stone“Ask not what your country can do for you—ask what you can do for your country.”
“Star Wars”George Lucas“He’s more machine now than man. Twisted and evil.”

Watch the iconic scene from “The Dark Knight”

Antimetabole in Advertising 📢

Advertising uses antimetabole to create catchy and memorable slogans. Here are some examples:

AdBrandExample
Visa – “It’s everywhere you want to be”Visa“It’s everywhere you want to be.”
MasterCard – “There are some things money can’t buy. For everything else, there’s MasterCard”MasterCard“There are some things money can’t buy. For everything else, there’s MasterCard.”
Geico – “15 minutes could save you 15% or more on car insurance”Geico“15 minutes could save you 15% or more on car insurance.”

Watch the memorable Geico ad

FAQs about Antimetabole ❓

What is the primary purpose of antimetabole?

Antimetabole is used to emphasize key points, create balance and rhythm, and make statements more memorable and impactful.

Can antimetabole be overused?

Yes, overusing antimetabole can make the text feel forced and lose its impact. It’s important to use it sparingly and purposefully.

How does antimetabole differ from chiasmus?

While both involve reversal of structure, antimetabole specifically repeats the same words in reverse order, whereas chiasmus may involve a broader reversal of grammatical structures without exact repetition of words.

Related Devices 🔍

Chiasmus: A rhetorical device in which words or phrases are repeated in reverse order, but not necessarily using the same words.

Parallelism: The use of components in a sentence that are grammatically the same or similar in their construction, sound, meaning, or meter.

Anaphora: The repetition of a word or phrase at the beginning of successive clauses or sentences.

Index